My Organic traffic has dropped – what do I do?

I had the privilege of being invited to speak in Rotterdam at Traverse Events's #Traverse18. Met some wonderful bloggers, influencers and industry bods. I had Room 1, with seating for [...]

How to Move From http to https

Plus, 8 common pitfalls to avoid! SSL certificates and encryption has been around, well, since long before online transactions, with many sites using it for bits and pieces that need [...]

#TraverseTalks talks SEO with Adrian Land

Last week Adrian was interviewed by Paul Dow of Traverse Events about SEO. Episode 3 answers Traverse's community's questions they put forward.

SESOME’s Founder Adrian Talks Influence and SEO at Traverse ‘17

Fresh from a dynamic, exciting and thoroughly enjoyable weekend at the Traverse ‘17 conference, SESOME’s founder and CEO Adrian Land is here to share his knowledge on all things SEO [...]

The Future of Facebook – An Old Dog with New Tricks?

Ah Facebook. As constant as the changing of the seasons, as trustworthy as an ageing sheepdog, as…. agile as an Olympic gymnast? Ask pretty much anyone in the world today, [...]

The Meme-ing of Life

Meme (noun) /mi:m/ “A virtually transmitted cultural symbol or social idea”. Frankly, if you’ve been within 10 metres of a computer in the last five years, you’ll be familiar with the [...]

What does ‘Crawl Budget’ Mean for Googlebot?

Google’s Gary Illyes Explains On Monday the 16th of January, Gary Illyes, the Google Webmaster Trend Analyst tweeted about a blog post he had just posted: Wanna know what Googlebot [...]

Tube Strikes and Thundersnow: Surviving London’s Extreme Conditions

If you live in London, work in London, or are even vaguely aware of the concept of London, you will know that this past week the city has been plagued [...]

Merry Christmas and a Happy New Year

Another year has come and almost gone. 2016 has been another big year for me personally and the team. We would like to wish you all a very Merry Christmas [...]

The 4 Clickbait Title Types You Need to Know (or maybe are already using)!

Plus, a whole bunch of ready to go find-and-replace-formulas for you! I have combined two in the title of this piece. “Intrigue" and “Smug”. Did you notice? If you are [...]

Budgeting for Influence in 2017

The run-up to Christmas and New Year is renowned for many reasons: mince pies, fairy lights and television adverts that have budgets rivalling Hollywood blockbusters. However, in the wonderful world [...]

A Graphic Designer’s Christmas Wishlist For 2016

Do you know a designer and need help deciding what gifts to get for Christmas this year? Following is a list of some of the books I would love to see under the [...]

The Branding Before Christmas

As if the crisp chill in the air, increasing wattage of fairy lights and introduction of gin baubles (yes, really, this is not a drill) wasn’t enough of a giveaway, [...]

The Changing Face of Influencer Marketing

For anyone even slightly invested in the digital world, it’s hard to imagine it without ‘the blogger’. Rarely is a new product launched or promoted these days without a recognisable [...]

Jeff Koons Exhibits in London

I'm going to start by saying I am relatively new to the city of London, that is, I started working here quite recently. Being immediately hit by the enormously fast-paced nature [...]

Chancery Lane: A Photo Essay

Last Friday, with a flurry of IKEA bags, cables, overflowing boxes and peak excitement, we moved from our beloved Bedford Square office into a whole new gaff. That's right; as [...]

17 Lessons I’ve Learnt in SESOME’s First Three Years

As of the 1st of October, SESOME agency turned three! Reaching this milestone has prompted me to reflect on the most salient lessons I’ve learnt since that fateful day in [...]

The Enduring YouTube Success of Carpool Karaoke

Since the dawn of time (or late 2005, which is essentially the same thing), the world of visual content has been dominated by one name only - YouTube. As much [...]

Building Brand Reputation – Everybody’s Responsible

Although undeniably important, link-building is just part of increasing brand awareness. Here at SESOME, we like to focus on reputation rather than just link building - we believe achieving links [...]

A Tale of Two Brandings – how to build brand loyalty in the social age

Back in the olden days, when the internet was still a madcap idea and meals came largely in cans, advertising a product was fairly straightforward (despite what Madmen may lead [...]

How to Care for an Office Plant

Our Top Tips for Horticultural Success at Work   If there's one surefire way to brighten up an office space, it's getting a plant. Or painting the wall luminous pink, [...]

Pokemon GO: The Strangest Side Effects So Far…

Unless you have been living in a remote jungle or going through some sort of digital detox for the last few weeks, you will undoubtedly have grown accustomed to the sight of [...]

Shorthand and Social Media – A Luv-H8 Relationship

Anyone over a certain age will remember the agony and panic of trying to send an SMS message in the early 2000s. With pay-as-you-go contracts reigning supreme, and the consequential, [...]

New Tate Modern Opening – Guess Who Was There?

We've long been speculating about the eagerly-awaited opening of the new Tate Modern - as one of our favourite London galleries, the news that it was getting a face-lift was [...]

My Business Book Shelf – The Texts That Shaped My Marketing Strategy

Reading everyday, and reading a variety helps me keep learning, keeps me questioning things and being connected to the ever-changing world. In an attempt to pass my passion for the [...]

SESOME’s London Restaurant Picks

Here in the SESOME office, we are no strangers to a slice of fine dining. We can regularly be found under a mound of Domino's pizza, and we know the [...]

Our Top 13 London Exhibitions for Summer 2016

It's no secret that London is a cultural powerhouse, with innovative galleries, world-class museums and weird and wacky happenings every day of the week. To really kickstart the summer spirit [...]

‘Pics or it Didn’t Happen’: The Dominance of Visual Content

It’s an undeniable fact that in today’s digital marketing world, visual content is king. Image-led social platforms like Instagram and Pinterest have never been so in demand, and with newer kids [...]

Bloomsbury and Fitzrovia: A Photo Essay

On a rare, sunny day in the city, after looking longingly out of the office window at snap-happy tourists, we decided we wanted a piece of the action. As London [...]

A Pizza Lunchtime Fun…

Here at SESOME, we love a good pizza. Individually we are all connoisseurs of the beloved hot slice (including, sadly, those sold in our local Sainsbury’s at lunchtime), and as [...]

The Power of Unintentional Viral Videos

When marketing company Drummond Central earlier this week set up a Periscope live stream of a puddle outside their office, it was simply with the intention of providing some entertainment [...]

New Offices, New Beginnings

Running an agency can sometimes feel like having a second family. And recently SESOME – my other baby – turned two years old. And, much as I did last year, [...]

Adrian Speaks at Traverse ’15

I was privileged to be asked to attend and speak again at the (IMHO) most relaxed, friendly and also insightful of the travel blogger community. I spoke at Traverse 13 [...]

Time to Say Goodbye to Sean

Sean, our intern, who has been with us for the last 8(!) months left us for new adventures last week. But he didn't leave us without this letter: I, the [...]

Merry Christmas from SESOME

This year is nearly up, and here at the SESOME office, the Christmas cheer is at an all-time high. We are listening to Mariah Carey on repeat and drinking spiced [...]

The game of SEO and my 2015 predictions

In the process of setting up my own agency in the past year I have had to talk about, analyse and future gaze with all aspects of marketing, social media [...]