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How to Move From http to https

Plus, 8 common pitfalls to avoid! SSL certificates and encryption has been around, well, since long before online transactions, with many sites using it for bits and pieces that need protecting like account settings. In recent years, malware, hijacking, hacking and cybercrime are all terms that the mainstream public have become familiar with. This is something the media has cottoned on to, leading to a tendency to report on issues surrounding online security. And, due to the increase in public awareness, as well as the willingness of search engines and software providers to call it out, some much needed changes have come [...]

By | June 3rd, 2018|SEO, Web|0 Comments

The Meme-ing of Life

Meme (noun) /mi:m/ “A virtually transmitted cultural symbol or social idea”. Frankly, if you’ve been within 10 metres of a computer in the last five years, you’ll be familiar with the concept of ‘meme’. Despite the rather grandiose definition provided above, memes are realistically universally recognised as a crudely captured screengrab, with overlaid, block text:   It’s pretty much impossible to spend any time online in 2017 without memes cropping up as visual references, social content, or the final word on passive aggressive arguments in niche reddit threads. So I’m told anyway. But how did memes come to dominate online communication [...]

By | February 17th, 2017|Content Marketing, Design, Social Media, Web|0 Comments

What does ‘Crawl Budget’ Mean for Googlebot?

Google’s Gary Illyes Explains On Monday the 16th of January, Gary Illyes, the Google Webmaster Trend Analyst tweeted about a blog post he had just posted: Wanna know what Googlebot thinks about "crawl budget"? If the answer is no, I don't buy it, so head over to https://t.co/mMIOCkyibi — Gary Illyes ᕕ( ᐛ )ᕗ (@methode) 16 January 2017 For any technical SEO, the concept of ‘crawl budget’, ‘pagerank’, ‘link juice’ or any of numerous other alias have been commonly bandied around for years. All of the above are regular terms that a client will likely ask about when embarking on [...]

By | January 20th, 2017|SEO, Web|0 Comments

The 4 Clickbait Title Types You Need to Know (or maybe are already using)!

Plus, a whole bunch of ready to go find-and-replace-formulas for you! I have combined two in the title of this piece. “Intrigue" and “Smug”. Did you notice? If you are reading this, you are either someone who is interested in this field, a content writer, in a creative team, or work around those who are. In this article you may learn something OR you will have an opinion on whether I am right, or not! Either way, you are still reading this [thank you!]. So, welcome. Here at SESOME, we produce content. A lot. Some with our name on it, [...]

By | December 16th, 2016|Content Marketing, Copywriting, SEO, Social Media, Web|0 Comments

The Branding Before Christmas

As if the crisp chill in the air, increasing wattage of fairy lights and introduction of gin baubles (yes, really, this is not a drill) wasn’t enough of a giveaway, the arrival of Christmas 2016 has officially been heralded by several hours worth of new festive adverts. Forget that sap Monty the Penguin, motheaten Mog the Cat and the slightly-too-melancholic Man on the Moon, this year’s seasonal stars have landed and stolen the nation’s fickle hearts away, ready to get people spending. However, amongst the trampolining dogs, mutilated carrots (very festive Aldi) and animated characters revelling in the ‘simple joy [...]

By | November 18th, 2016|Branding, Content Marketing, Display Advertising, Social Media, Web|0 Comments

The Enduring YouTube Success of Carpool Karaoke

Since the dawn of time (or late 2005, which is essentially the same thing), the world of visual content has been dominated by one name only - YouTube. As much as young guns such as Periscope, Instagram and Snapchat have made many a noble challenge for the title over the years, the power of YouTube is more potent than ever in 2016. In fact, the video streaming service is so influential, that it can almost be used as a barometer of the social climate. That is to say, whichever the most watched video on YouTube is at any given moment [...]

Building Brand Reputation – Everybody’s Responsible

Although undeniably important, link-building is just part of increasing brand awareness. Here at SESOME, we like to focus on reputation rather than just link building - we believe achieving links is just a happy byproduct of designing and delivering engaging campaigns. Link building for its own sake used to be the preserve of the lone (and slightly myopic) SEO, and in all honesty, few purely SEO-based endeavours are likely to succeed. With the increasingly negative perception of link-building, not to mention the threat of penalties, this silo-ed approach is now neither recommended nor effective. These days, ranking in Google directly [...]

Shorthand and Social Media – A Luv-H8 Relationship

Anyone over a certain age will remember the agony and panic of trying to send an SMS message in the early 2000s. With pay-as-you-go contracts reigning supreme, and the consequential, ever-present fear of spilling over onto page 3/12 whilst texting on your Nokia 3310, phone users of this golden time had to resort to creative means to use as few characters as possible. As shocking as it may be to millennials, at one time in the not-so-distant past, people had to scribe such abominations as ‘c u l8r’, ‘thx’ and ‘whr r u?’ in order to communicate with their fellow [...]

By | July 8th, 2016|Copywriting, Social Media, Web|0 Comments

My Business Book Shelf – The Texts That Shaped My Marketing Strategy

Reading everyday, and reading a variety helps me keep learning, keeps me questioning things and being connected to the ever-changing world. In an attempt to pass my passion for the written word onto the rest of the office, I started my very own library initiative in the SESOME office for everyone to share good reads that are relevant to our dynamic and fast-paced industry. Here are my all-time favourites! The Lean Start-Up by Eric Ries Quite simply put, this book is about how to think differently. When I did my degree back in the 90’s, there was a lot of [...]

By | June 24th, 2016|Link Building, SEO, SESOME Team, Web|0 Comments

‘Pics or it Didn’t Happen’: The Dominance of Visual Content

It’s an undeniable fact that in today’s digital marketing world, visual content is king. Image-led social platforms like Instagram and Pinterest have never been so in demand, and with newer kids on the block Periscope and Boomerang following close behind, the power of a visual cannot be understated. However, you’d be forgiven for thinking that this phenomenon isn’t that new a thing. After all, the notion that ‘a picture speaks a thousand words’ has been woven into our collective conscience for hundreds of years - so why has visual content only become so unquestionably dominant in the last few? To contextualise [...]

By | June 1st, 2016|Branding, Content Marketing, Design, Social Media, Web|0 Comments