SEO

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Building Brand Reputation – Everybody’s Responsible

Although undeniably important, link-building is just part of increasing brand awareness. Here at SESOME, we like to focus on reputation rather than just link building - we believe achieving links is just a happy byproduct of designing and delivering engaging campaigns. Link building for its own sake used to be the preserve of the lone (and slightly myopic) SEO, and in all honesty, few purely SEO-based endeavours are likely to succeed. With the increasingly negative perception of link-building, not to mention the threat of penalties, this silo-ed approach is now neither recommended nor effective. These days, ranking in Google directly [...]

My Business Book Shelf – The Texts That Shaped My Marketing Strategy

Reading everyday, and reading a variety helps me keep learning, keeps me questioning things and being connected to the ever-changing world. In an attempt to pass my passion for the written word onto the rest of the office, I started my very own library initiative in the SESOME office for everyone to share good reads that are relevant to our dynamic and fast-paced industry. Here are my all-time favourites! The Lean Start-Up by Eric Ries Quite simply put, this book is about how to think differently. When I did my degree back in the 90’s, there was a lot of [...]

By | June 24th, 2016|Link Building, SEO, SESOME Team, Web|0 Comments

Adrian Speaks at Traverse ’15

I was privileged to be asked to attend and speak again at the (IMHO) most relaxed, friendly and also insightful of the travel blogger community. I spoke at Traverse 13 back in Brighton and then was due to attend in Kingston the weekend just gone. However, serious 'man-flu' got in the way and I couldn't move or speak. So, after having 3 days of forced internet free time, I decided to publish my deck anyway. It is on slideshare, and embedded here. If you have any questions, leave comments OR tweet me and use the traverse hashtag.

By | March 30th, 2015|SEO|0 Comments

The game of SEO and my 2015 predictions

In the process of setting up my own agency in the past year I have had to talk about, analyse and future gaze with all aspects of marketing, social media and SEO. Some things I’ve even had to re-learn! I am the type of person who thinks in pictures, grids and models. If you know me, you will know I like a silly analogy. In a recent meeting I used a board game narrative to explain the process of building your way up slowly and steadily with SEO. Explaining that at a moment’s notice, previous actions, a simple error or [...]

By | November 21st, 2014|Link Building, SEO, Web|0 Comments