Adrian

/Adrian Land

About Adrian Land

Adrian is the founder and CEO of SESOME. Adrian has been in digital marketing & SEO for over 20 years. The majority of Adrian’s working life has been spent in the travel industry; most recently at My Destination, Thomas Cook Group, Hotels.com (Expedia) and HomeAway Group. And he has spoken at a number of industry, retail and search events.
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17 Lessons I’ve Learnt in SESOME’s First Three Years

As of the 1st of October, SESOME agency turned three! Reaching this milestone has prompted me to reflect on the most salient lessons I’ve learnt since that fateful day in 2013... Almost exactly three years ago, I did two (potentially) stupid things simultaneously! 1. Set up my own business (that could be a number of future blog posts alone!) 2. Made that business an agency, having never worked in an agency before After 14 years working client side, running international teams, managing an in-house team, internal suppliers and multiple agencies around the world, I thought it was time to do [...]

By | October 6th, 2016|SESOME Team|0 Comments
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Building Brand Reputation – Everybody’s Responsible

Although undeniably important, link-building is just part of increasing brand awareness. Here at SESOME, we like to focus on reputation rather than just link building - we believe achieving links is just a happy byproduct of designing and delivering engaging campaigns. Link building for its own sake used to be the preserve of the lone (and slightly myopic) SEO, and in all honesty, few purely SEO-based endeavours are likely to succeed. With the increasingly negative perception of link-building, not to mention the threat of penalties, this silo-ed approach is now neither recommended nor effective. These days, ranking in Google directly [...]

By | September 19th, 2016|Branding, Content Marketing, Influencer Marketing, Link Building, SEO, Social Media, Web|0 Comments
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My Business Book Shelf – The Texts That Shaped My Marketing Strategy

Reading everyday, and reading a variety helps me keep learning, keeps me questioning things and being connected to the ever-changing world. In an attempt to pass my passion for the written word onto the rest of the office, I started my very own library initiative in the SESOME office for everyone to share good reads that are relevant to our dynamic and fast-paced industry. Here are my all-time favourites! The Lean Start-Up by Eric Ries Quite simply put, this book is about how to think differently. When I did my degree back in the 90’s, there was a lot of [...]

By | June 24th, 2016|Link Building, SEO, SESOME Team, Web|0 Comments
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New Offices, New Beginnings

Running an agency can sometimes feel like having a second family. And recently SESOME – my other baby – turned two years old. And, much as I did last year, I celebrated this special anniversary by taking stock of the past 365 days. The second year has been a big one for us, so making sure we have a plan in place of the upcoming years! In our first year, SESOME got its very first agency and clients to call our own. It took a few hard-yards, but we quickly found our stride. We learnt our trade, forged an identity [...]

By | October 30th, 2015|SESOME Team|0 Comments
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The Summer of London According to SESOME

We make no secret of the fact that we love working slap-bang in the middle of London. There’s something about this city that brings out the fun side in everyone who lives/works/spends time here. For this reason, we thought we would highlight just a few of the ways in which the capital has risen to the occasion so far this summer, and provided some of the most ingenious, hilarious and just plain cool celebrations and activities for real fun in the sun! Wimbledon on the Big Screen – There’s no British summer without Wimbledon, and we got our fix chilling [...]

By | August 4th, 2015|A Bit of Fun, Uncategorized|0 Comments
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Time to Say Goodbye to Lia

We had the pleasure of having Lia as a graphic design intern for two months. Apart from good memories she also left us with this message: HELLO! Thank you so much for the last 2 months. It’s been a great internship with you guys and I’m so honoured to have worked with such an amazing team. I’ll miss you guys! But expect me to show up at future parties—I mean, only if you miss my presence (of course you will) and would like to invite me. Jamie— Hey friend!! From teaching me neat tricks here and there on programs to [...]

By | July 30th, 2015|A Bit of Fun, SESOME Team, Uncategorized|0 Comments
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Adrian Speaks at Traverse ’15

I was privileged to be asked to attend and speak again at the (IMHO) most relaxed, friendly and also insightful of the travel blogger community. I spoke at Traverse 13 back in Brighton and then was due to attend in Kingston the weekend just gone. However, serious 'man-flu' got in the way and I couldn't move or speak. So, after having 3 days of forced internet free time, I decided to publish my deck anyway. It is on slideshare, and embedded here. If you have any questions, leave comments OR tweet me and use the traverse hashtag.

By | March 30th, 2015|SEO|0 Comments
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Time to Say Goodbye to Sean

Sean, our intern, who has been with us for the last 8(!) months left us for new adventures last week. But he didn't leave us without this letter: I, the under-mentioned by this document do declare my true intentions, my last day at SESOME. This company has been my first stepping stone into the real world, I was taken from the dream world of University in the dead of night and carefully nourished over the past 8 months into the real world by a great team. Adrian, Jamie, Sanna and Ellie at SESOME has shown me reality isn’t that bad [...]

By | March 24th, 2015|A Bit of Fun, SESOME Team|0 Comments
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Merry Christmas from SESOME

This year is nearly up, and here at the SESOME office, the Christmas cheer is at an all-time high. We are listening to Mariah Carey on repeat and drinking spiced hot mulled Ribena by the gallon. We have made this little card to say HAPPY CHRISTMAS! We feel it reflects all our personalities to perfection. Adrian the ringmaster, controller of all. Ellie the young Princess, butter wouldn’t melt. Sean the noble Prince. Jamie the class clown. And Sanna, the only one who actually taking this Christmas thing seriously. So we hope you all have a wonderful Christmas and a Happy [...]

By | December 18th, 2014|A Bit of Fun|0 Comments
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The game of SEO and my 2015 predictions

In the process of setting up my own agency in the past year I have had to talk about, analyse and future gaze with all aspects of marketing, social media and SEO. Some things I’ve even had to re-learn! I am the type of person who thinks in pictures, grids and models. If you know me, you will know I like a silly analogy. In a recent meeting I used a board game narrative to explain the process of building your way up slowly and steadily with SEO. Explaining that at a moment’s notice, previous actions, a simple error or [...]

By | November 21st, 2014|Link Building, SEO, Web|0 Comments
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SESOME puts the client first. We put our experience and personality into everything we do.

We employ best practices, and the team works alongside your business as a true partner.

SESOME believes in blending creativity with technology in total honesty & transparency.

Email: hello@sesome.co.uk

Copyright (c) 2013 to 2025. All Rights Reserved. SESOME is the trading name of SESOME Limited, registered in the UK at Companies House ID:12305227, and VAT registered ID: GB336 2414 21.
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