I had the privilege of being invited to speak in Rotterdam at Traverse Events's #Traverse18. Met some wonderful bloggers, influencers and industry bods. I had Room 1, with seating for >180. Here are my slides. My SEO traffic has plateaued or dropped. What should I do? #Traverse18 from Adrian Land Here is a short video.
Plus, 8 common pitfalls to avoid! SSL certificates and encryption has been around, well, since long before online transactions, with many sites using it for bits and pieces that need protecting like account settings. In recent years, malware, hijacking, hacking and cybercrime are all terms that the mainstream public have become familiar with. This is something the media has cottoned on to, leading to a tendency to report on issues surrounding online security. And, due to the increase in public awareness, as well as the willingness of search engines and software providers to call it out, some much needed changes have come [...]
Last week Adrian was interviewed by Paul Dow of Traverse Events about SEO. Episode 3 answers Traverse's community's questions they put forward.
Fresh from a dynamic, exciting and thoroughly enjoyable weekend at the Traverse ‘17 conference, SESOME’s founder and CEO Adrian Land is here to share his knowledge on all things SEO and influence. Adrian was one of the event’s key speakers, guiding a captive audience through his own areas of expertise and how they intersect. Below is his slideshow presentation, packed with information and inspiration for influencers looking to optimise their content for today’s digital environment - enjoy! SEO - what you need to know in 2017 from Adrian Land Tweets from after the presentation The room is packed 10 minutes [...]
Google’s Gary Illyes Explains On Monday the 16th of January, Gary Illyes, the Google Webmaster Trend Analyst tweeted about a blog post he had just posted: Wanna know what Googlebot thinks about "crawl budget"? If the answer is no, I don't buy it, so head over to https://t.co/mMIOCkyibi — Gary Illyes ᕕ( ᐛ )ᕗ (@methode) 16 January 2017 For any technical SEO, the concept of ‘crawl budget’, ‘pagerank’, ‘link juice’ or any of numerous other alias have been commonly bandied around for years. All of the above are regular terms that a client will likely ask about when embarking on [...]
Another year has come and almost gone. 2016 has been another big year for me personally and the team. We would like to wish you all a very Merry Christmas and a Happy New Year. Roll on 2017.
As of the 1st of October, SESOME agency turned three! Reaching this milestone has prompted me to reflect on the most salient lessons I’ve learnt since that fateful day in 2013... Almost exactly three years ago, I did two (potentially) stupid things simultaneously! 1. Set up my own business (that could be a number of future blog posts alone!) 2. Made that business an agency, having never worked in an agency before After 14 years working client side, running international teams, managing an in-house team, internal suppliers and multiple agencies around the world, I thought it was time to do [...]