The run-up to Christmas and New Year is renowned for many reasons: mince pies, fairy lights and television adverts that have budgets rivalling Hollywood blockbusters. However, in the wonderful world of marketing, the end of the year is also synonymous with one other activity: allocating the following year’s budget. As well as being daunting, this process is one of both precision and conjecture – having to guess at the most effective methods without having a firm grasp of the trends of the coming twelve months. We look at this for our own projects and to understand (and answer) our clients [...]
As of the 1st of October, SESOME agency turned three! Reaching this milestone has prompted me to reflect on the most salient lessons I’ve learnt since that fateful day in 2013... Almost exactly three years ago, I did two (potentially) stupid things simultaneously! 1. Set up my own business (that could be a number of future blog posts alone!) 2. Made that business an agency, having never worked in an agency before After 14 years working client side, running international teams, managing an in-house team, internal suppliers and multiple agencies around the world, I thought it was time to do [...]
Running an agency can sometimes feel like having a second family. And recently SESOME – my other baby – turned two years old. And, much as I did last year, I celebrated this special anniversary by taking stock of the past 365 days. The second year has been a big one for us, so making sure we have a plan in place of the upcoming years! In our first year, SESOME got its very first agency and clients to call our own. It took a few hard-yards, but we quickly found our stride. We learnt our trade, forged an identity [...]
We make no secret of the fact that we love working slap-bang in the middle of London. There’s something about this city that brings out the fun side in everyone who lives/works/spends time here. For this reason, we thought we would highlight just a few of the ways in which the capital has risen to the occasion so far this summer, and provided some of the most ingenious, hilarious and just plain cool celebrations and activities for real fun in the sun! Wimbledon on the Big Screen – There’s no British summer without Wimbledon, and we got our fix chilling [...]
We had the pleasure of having Lia as a graphic design intern for two months. Apart from good memories she also left us with this message: HELLO! Thank you so much for the last 2 months. It’s been a great internship with you guys and I’m so honoured to have worked with such an amazing team. I’ll miss you guys! But expect me to show up at future parties—I mean, only if you miss my presence (of course you will) and would like to invite me. Jamie— Hey friend!! From teaching me neat tricks here and there on programs to [...]
I was privileged to be asked to attend and speak again at the (IMHO) most relaxed, friendly and also insightful of the travel blogger community. I spoke at Traverse 13 back in Brighton and then was due to attend in Kingston the weekend just gone. However, serious 'man-flu' got in the way and I couldn't move or speak. So, after having 3 days of forced internet free time, I decided to publish my deck anyway. It is on slideshare, and embedded here. If you have any questions, leave comments OR tweet me and use the traverse hashtag.
Sean, our intern, who has been with us for the last 8(!) months left us for new adventures last week. But he didn't leave us without this letter: I, the under-mentioned by this document do declare my true intentions, my last day at SESOME. This company has been my first stepping stone into the real world, I was taken from the dream world of University in the dead of night and carefully nourished over the past 8 months into the real world by a great team. Adrian, Jamie, Sanna and Ellie at SESOME has shown me reality isn’t that bad [...]
This year is nearly up, and here at the SESOME office, the Christmas cheer is at an all-time high. We are listening to Mariah Carey on repeat and drinking spiced hot mulled Ribena by the gallon. We have made this little card to say HAPPY CHRISTMAS! We feel it reflects all our personalities to perfection. Adrian the ringmaster, controller of all. Ellie the young Princess, butter wouldn’t melt. Sean the noble Prince. Jamie the class clown. And Sanna, the only one who actually taking this Christmas thing seriously. So we hope you all have a wonderful Christmas and a Happy [...]