Merry Christmas and a Happy New Year
Another year has come and almost gone. 2016 has been another big year for me personally and the team. We would like to wish you all a very Merry Christmas and a Happy New Year. Roll on 2017.
The 4 Clickbait Title Types You Need to Know (or maybe are already using)!
Plus, a whole bunch of ready to go find-and-replace-formulas for you! I have combined two in the title of this piece. “Intrigue" and “Smug”. Did you notice? If you are reading this, you are either someone who is interested in this field, a content writer, in a creative team, or work around those who are. In this article you may learn something OR you will have an opinion on whether I am right, or not! Either way, you are still reading this [thank you!]. So, welcome. Here at SESOME, we produce content. A lot. Some with our name on it, [...]
Budgeting for Influence in 2017
The run-up to Christmas and New Year is renowned for many reasons: mince pies, fairy lights and television adverts that have budgets rivalling Hollywood blockbusters. However, in the wonderful world of marketing, the end of the year is also synonymous with one other activity: allocating the following year’s budget. As well as being daunting, this process is one of both precision and conjecture – having to guess at the most effective methods without having a firm grasp of the trends of the coming twelve months. We look at this for our own projects and to understand (and answer) our clients [...]
17 Lessons I’ve Learnt in SESOME’s First Three Years
As of the 1st of October, SESOME agency turned three! Reaching this milestone has prompted me to reflect on the most salient lessons I’ve learnt since that fateful day in 2013... Almost exactly three years ago, I did two (potentially) stupid things simultaneously! 1. Set up my own business (that could be a number of future blog posts alone!) 2. Made that business an agency, having never worked in an agency before After 14 years working client side, running international teams, managing an in-house team, internal suppliers and multiple agencies around the world, I thought it was time to do [...]
Building Brand Reputation – Everybody’s Responsible
Although undeniably important, link-building is just part of increasing brand awareness. Here at SESOME, we like to focus on reputation rather than just link building - we believe achieving links is just a happy byproduct of designing and delivering engaging campaigns. Link building for its own sake used to be the preserve of the lone (and slightly myopic) SEO, and in all honesty, few purely SEO-based endeavours are likely to succeed. With the increasingly negative perception of link-building, not to mention the threat of penalties, this silo-ed approach is now neither recommended nor effective. These days, ranking in Google directly [...]
My Business Book Shelf – The Texts That Shaped My Marketing Strategy
Reading everyday, and reading a variety helps me keep learning, keeps me questioning things and being connected to the ever-changing world. In an attempt to pass my passion for the written word onto the rest of the office, I started my very own library initiative in the SESOME office for everyone to share good reads that are relevant to our dynamic and fast-paced industry. Here are my all-time favourites! The Lean Start-Up by Eric Ries Quite simply put, this book is about how to think differently. When I did my degree back in the 90’s, there was a lot of [...]
New Offices, New Beginnings
Running an agency can sometimes feel like having a second family. And recently SESOME – my other baby – turned two years old. And, much as I did last year, I celebrated this special anniversary by taking stock of the past 365 days. The second year has been a big one for us, so making sure we have a plan in place of the upcoming years! In our first year, SESOME got its very first agency and clients to call our own. It took a few hard-yards, but we quickly found our stride. We learnt our trade, forged an identity [...]
The Summer of London According to SESOME
We make no secret of the fact that we love working slap-bang in the middle of London. There’s something about this city that brings out the fun side in everyone who lives/works/spends time here. For this reason, we thought we would highlight just a few of the ways in which the capital has risen to the occasion so far this summer, and provided some of the most ingenious, hilarious and just plain cool celebrations and activities for real fun in the sun! Wimbledon on the Big Screen – There’s no British summer without Wimbledon, and we got our fix chilling [...]
Time to Say Goodbye to Lia
We had the pleasure of having Lia as a graphic design intern for two months. Apart from good memories she also left us with this message: HELLO! Thank you so much for the last 2 months. It’s been a great internship with you guys and I’m so honoured to have worked with such an amazing team. I’ll miss you guys! But expect me to show up at future parties—I mean, only if you miss my presence (of course you will) and would like to invite me. Jamie— Hey friend!! From teaching me neat tricks here and there on programs to [...]
Adrian Speaks at Traverse ’15
I was privileged to be asked to attend and speak again at the (IMHO) most relaxed, friendly and also insightful of the travel blogger community. I spoke at Traverse 13 back in Brighton and then was due to attend in Kingston the weekend just gone. However, serious 'man-flu' got in the way and I couldn't move or speak. So, after having 3 days of forced internet free time, I decided to publish my deck anyway. It is on slideshare, and embedded here. If you have any questions, leave comments OR tweet me and use the traverse hashtag.