Link Building – SESOME – a digital marketing and SEO consultancy

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Budgeting for Influence in 2017

Content Marketing, Influencer Marketing, Link Building, SEO, Social Media

Budgeting for Influence in 2017

The run-up to Christmas and New Year is renowned for many reasons: mince pies, fairy lights and television adverts that have budgets rivalling Hollywood blockbusters. However, in the wonderful world of marketing, the end of the year is also synonymous with one other activity: allocating the following year’s budget. As well as being daunting, this process is one of both precision and conjecture – having to guess at the most effective methods without having a firm grasp of the trends of the coming twelve months. We look at this for our own projects and to understand (and answer) our clients [...]

By Adrian Land| December 9th, 2016|Content Marketing, Influencer Marketing, Link Building, SEO, Social Media|0 Comments

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The Changing Face of Influencer Marketing

Branding, Content Marketing, Influencer Marketing, Link Building, SEO, Social Media

The Changing Face of Influencer Marketing

For anyone even slightly invested in the digital world, it’s hard to imagine it without ‘the blogger’. Rarely is a new product launched or promoted these days without a recognisable face from online realms merrily endorsing it, and social channels would be nothing without regular visual updates of influential blog writers’ latest exploits. Rewind even a mere five years however, and the term ‘blog’ was only really associated with weekend hobbyists, unchecked ‘Livejournal’ templates and monthly posts about recalcitrant pet cats. In an almost unprecedented ascent of the digital media ladder, bloggers have gone from overlooked dabblers, straight to the [...]

By Emily Frost| October 27th, 2016|Branding, Content Marketing, Influencer Marketing, Link Building, SEO, Social Media|0 Comments

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Building Brand Reputation – Everybody’s Responsible

Branding, Content Marketing, Influencer Marketing, Link Building, SEO, Social Media, Web

Building Brand Reputation – Everybody’s Responsible

Although undeniably important, link-building is just part of increasing brand awareness. Here at SESOME, we like to focus on reputation rather than just link building - we believe achieving links is just a happy byproduct of designing and delivering engaging campaigns. Link building for its own sake used to be the preserve of the lone (and slightly myopic) SEO, and in all honesty, few purely SEO-based endeavours are likely to succeed. With the increasingly negative perception of link-building, not to mention the threat of penalties, this silo-ed approach is now neither recommended nor effective. These days, ranking in Google directly [...]

By Adrian Land| September 19th, 2016|Branding, Content Marketing, Influencer Marketing, Link Building, SEO, Social Media, Web|0 Comments

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My Business Book Shelf – The Texts That Shaped My Marketing Strategy

Link Building, SEO, SESOME Team, Web

My Business Book Shelf – The Texts That Shaped My Marketing Strategy

Reading everyday, and reading a variety helps me keep learning, keeps me questioning things and being connected to the ever-changing world. In an attempt to pass my passion for the written word onto the rest of the office, I started my very own library initiative in the SESOME office for everyone to share good reads that are relevant to our dynamic and fast-paced industry. Here are my all-time favourites! The Lean Start-Up by Eric Ries Quite simply put, this book is about how to think differently. When I did my degree back in the 90’s, there was a lot of [...]

By Adrian Land| June 24th, 2016|Link Building, SEO, SESOME Team, Web|0 Comments

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The game of SEO and my 2015 predictions

Link Building, SEO, Web

The game of SEO and my 2015 predictions

In the process of setting up my own agency in the past year I have had to talk about, analyse and future gaze with all aspects of marketing, social media and SEO. Some things I’ve even had to re-learn! I am the type of person who thinks in pictures, grids and models. If you know me, you will know I like a silly analogy. In a recent meeting I used a board game narrative to explain the process of building your way up slowly and steadily with SEO. Explaining that at a moment’s notice, previous actions, a simple error or [...]

By Adrian Land| November 21st, 2014|Link Building, SEO, Web|0 Comments