Influencer Marketing

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SESOME’s Founder Adrian Talks Influence and SEO at Traverse ‘17

Fresh from a dynamic, exciting and thoroughly enjoyable weekend at the Traverse ‘17 conference, SESOME’s founder and CEO Adrian Land is here to share his knowledge on all things SEO and influence. Adrian was one of the event’s key speakers, guiding a captive audience through his own areas of expertise and how they intersect. Below is his slideshow presentation, packed with information and inspiration for influencers looking to optimise their content for today’s digital environment - enjoy! SEO - what you need to know in 2017 from Adrian Land Tweets from after the presentation The room is packed 10 minutes [...]

By | April 29th, 2017|Influencer Marketing, SEO|0 Comments

Budgeting for Influence in 2017

The run-up to Christmas and New Year is renowned for many reasons: mince pies, fairy lights and television adverts that have budgets rivalling Hollywood blockbusters. However, in the wonderful world of marketing, the end of the year is also synonymous with one other activity: allocating the following year’s budget. As well as being daunting, this process is one of both precision and conjecture – having to guess at the most effective methods without having a firm grasp of the trends of the coming twelve months. We look at this for our own projects and to understand (and answer) our clients [...]

The Changing Face of Influencer Marketing

For anyone even slightly invested in the digital world, it’s hard to imagine it without ‘the blogger’. Rarely is a new product launched or promoted these days without a recognisable face from online realms merrily endorsing it, and social channels would be nothing without regular visual updates of influential blog writers’ latest exploits. Rewind even a mere five years however, and the term ‘blog’ was only really associated with weekend hobbyists, unchecked ‘Livejournal’ templates and monthly posts about recalcitrant pet cats. In an almost unprecedented ascent of the digital media ladder, bloggers have gone from overlooked dabblers, straight to the [...]

The Enduring YouTube Success of Carpool Karaoke

Since the dawn of time (or late 2005, which is essentially the same thing), the world of visual content has been dominated by one name only - YouTube. As much as young guns such as Periscope, Instagram and Snapchat have made many a noble challenge for the title over the years, the power of YouTube is more potent than ever in 2016. In fact, the video streaming service is so influential, that it can almost be used as a barometer of the social climate. That is to say, whichever the most watched video on YouTube is at any given moment [...]

Building Brand Reputation – Everybody’s Responsible

Although undeniably important, link-building is just part of increasing brand awareness. Here at SESOME, we like to focus on reputation rather than just link building - we believe achieving links is just a happy byproduct of designing and delivering engaging campaigns. Link building for its own sake used to be the preserve of the lone (and slightly myopic) SEO, and in all honesty, few purely SEO-based endeavours are likely to succeed. With the increasingly negative perception of link-building, not to mention the threat of penalties, this silo-ed approach is now neither recommended nor effective. These days, ranking in Google directly [...]