Content Marketing

/Content Marketing

The Meme-ing of Life

Meme (noun) /mi:m/ “A virtually transmitted cultural symbol or social idea”. Frankly, if you’ve been within 10 metres of a computer in the last five years, you’ll be familiar with the concept of ‘meme’. Despite the rather grandiose definition provided above, memes are realistically universally recognised as a crudely captured screengrab, with overlaid, block text:   It’s pretty much impossible to spend any time online in 2017 without memes cropping up as visual references, social content, or the final word on passive aggressive arguments in niche reddit threads. So I’m told anyway. But how did memes come to dominate online communication [...]

By | February 17th, 2017|Content Marketing, Design, Social Media, Web|0 Comments

The 4 Clickbait Title Types You Need to Know (or maybe are already using)!

Plus, a whole bunch of ready to go find-and-replace-formulas for you! I have combined two in the title of this piece. “Intrigue" and “Smug”. Did you notice? If you are reading this, you are either someone who is interested in this field, a content writer, in a creative team, or work around those who are. In this article you may learn something OR you will have an opinion on whether I am right, or not! Either way, you are still reading this [thank you!]. So, welcome. Here at SESOME, we produce content. A lot. Some with our name on it, [...]

By | December 16th, 2016|Content Marketing, Copywriting, SEO, Social Media, Web|0 Comments

Budgeting for Influence in 2017

The run-up to Christmas and New Year is renowned for many reasons: mince pies, fairy lights and television adverts that have budgets rivalling Hollywood blockbusters. However, in the wonderful world of marketing, the end of the year is also synonymous with one other activity: allocating the following year’s budget. As well as being daunting, this process is one of both precision and conjecture – having to guess at the most effective methods without having a firm grasp of the trends of the coming twelve months. We look at this for our own projects and to understand (and answer) our clients [...]

The Branding Before Christmas

As if the crisp chill in the air, increasing wattage of fairy lights and introduction of gin baubles (yes, really, this is not a drill) wasn’t enough of a giveaway, the arrival of Christmas 2016 has officially been heralded by several hours worth of new festive adverts. Forget that sap Monty the Penguin, motheaten Mog the Cat and the slightly-too-melancholic Man on the Moon, this year’s seasonal stars have landed and stolen the nation’s fickle hearts away, ready to get people spending. However, amongst the trampolining dogs, mutilated carrots (very festive Aldi) and animated characters revelling in the ‘simple joy [...]

By | November 18th, 2016|Branding, Content Marketing, Display Advertising, Social Media, Web|0 Comments

The Changing Face of Influencer Marketing

For anyone even slightly invested in the digital world, it’s hard to imagine it without ‘the blogger’. Rarely is a new product launched or promoted these days without a recognisable face from online realms merrily endorsing it, and social channels would be nothing without regular visual updates of influential blog writers’ latest exploits. Rewind even a mere five years however, and the term ‘blog’ was only really associated with weekend hobbyists, unchecked ‘Livejournal’ templates and monthly posts about recalcitrant pet cats. In an almost unprecedented ascent of the digital media ladder, bloggers have gone from overlooked dabblers, straight to the [...]

The Enduring YouTube Success of Carpool Karaoke

Since the dawn of time (or late 2005, which is essentially the same thing), the world of visual content has been dominated by one name only - YouTube. As much as young guns such as Periscope, Instagram and Snapchat have made many a noble challenge for the title over the years, the power of YouTube is more potent than ever in 2016. In fact, the video streaming service is so influential, that it can almost be used as a barometer of the social climate. That is to say, whichever the most watched video on YouTube is at any given moment [...]

Building Brand Reputation – Everybody’s Responsible

Although undeniably important, link-building is just part of increasing brand awareness. Here at SESOME, we like to focus on reputation rather than just link building - we believe achieving links is just a happy byproduct of designing and delivering engaging campaigns. Link building for its own sake used to be the preserve of the lone (and slightly myopic) SEO, and in all honesty, few purely SEO-based endeavours are likely to succeed. With the increasingly negative perception of link-building, not to mention the threat of penalties, this silo-ed approach is now neither recommended nor effective. These days, ranking in Google directly [...]

A Tale of Two Brandings – how to build brand loyalty in the social age

Back in the olden days, when the internet was still a madcap idea and meals came largely in cans, advertising a product was fairly straightforward (despite what Madmen may lead you to believe). With single brand names and iconic commodities like Hoover, Post-It and Jacuzzi monopolising markets, persuading consumers to choose your product was simply about any advantages it had over the existing behemoths. Unsurprisingly though, things have moved on in the world of marketing. Now in 2016, the age of Instagram stories and live tweeting, the entire manner in which companies are advertising, and who they are advertising to, has [...]

By | September 2nd, 2016|Branding, Content Marketing, Design, Social Media|0 Comments

‘Pics or it Didn’t Happen’: The Dominance of Visual Content

It’s an undeniable fact that in today’s digital marketing world, visual content is king. Image-led social platforms like Instagram and Pinterest have never been so in demand, and with newer kids on the block Periscope and Boomerang following close behind, the power of a visual cannot be understated. However, you’d be forgiven for thinking that this phenomenon isn’t that new a thing. After all, the notion that ‘a picture speaks a thousand words’ has been woven into our collective conscience for hundreds of years - so why has visual content only become so unquestionably dominant in the last few? To contextualise [...]

By | June 1st, 2016|Branding, Content Marketing, Design, Social Media, Web|0 Comments

The Power of Unintentional Viral Videos

When marketing company Drummond Central earlier this week set up a Periscope live stream of a puddle outside their office, it was simply with the intention of providing some entertainment for the company staff. Turns out though, quite a few others - 1 million, to be precise - shared their fascination with watching people try and cross a shallow puddle without getting their feet wet. Viral hits like this are nothing new - in general, if your content is a parody, unbelievably cute, or features a ‘WTF happened’ moment, you’ll be in a pretty good position to gain some online [...]

By | January 8th, 2016|Content Marketing, Display Advertising, Social Media|0 Comments