Content Marketing – SESOME – a digital marketing and SEO consultancy

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The Enduring YouTube Success of Carpool Karaoke

A Bit of Fun, Content Marketing, Influencer Marketing, Social Media, Web

The Enduring YouTube Success of Carpool Karaoke

Since the dawn of time (or late 2005, which is essentially the same thing), the world of visual content has been dominated by one name only - YouTube. As much as young guns such as Periscope, Instagram and Snapchat have made many a noble challenge for the title over the years, the power of YouTube is more potent than ever in 2016. In fact, the video streaming service is so influential, that it can almost be used as a barometer of the social climate. That is to say, whichever the most watched video on YouTube is at any given moment [...]

By Emily Frost| September 23rd, 2016|A Bit of Fun, Content Marketing, Influencer Marketing, Social Media, Web|0 Comments

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Building Brand Reputation – Everybody’s Responsible

Branding, Content Marketing, Influencer Marketing, Link Building, SEO, Social Media, Web

Building Brand Reputation – Everybody’s Responsible

Although undeniably important, link-building is just part of increasing brand awareness. Here at SESOME, we like to focus on reputation rather than just link building - we believe achieving links is just a happy byproduct of designing and delivering engaging campaigns. Link building for its own sake used to be the preserve of the lone (and slightly myopic) SEO, and in all honesty, few purely SEO-based endeavours are likely to succeed. With the increasingly negative perception of link-building, not to mention the threat of penalties, this silo-ed approach is now neither recommended nor effective. These days, ranking in Google directly [...]

By Adrian Land| September 19th, 2016|Branding, Content Marketing, Influencer Marketing, Link Building, SEO, Social Media, Web|0 Comments

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A Tale of Two Brandings – how to build brand loyalty in the social age

Branding, Content Marketing, Design, Social Media

A Tale of Two Brandings – how to build brand loyalty in the social age

Back in the olden days, when the internet was still a madcap idea and meals came largely in cans, advertising a product was fairly straightforward (despite what Madmen may lead you to believe). With single brand names and iconic commodities like Hoover, Post-It and Jacuzzi monopolising markets, persuading consumers to choose your product was simply about any advantages it had over the existing behemoths. Unsurprisingly though, things have moved on in the world of marketing. Now in 2016, the age of Instagram stories and live tweeting, the entire manner in which companies are advertising, and who they are advertising to, has [...]

By Emily Frost| September 2nd, 2016|Branding, Content Marketing, Design, Social Media|0 Comments

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‘Pics or it Didn’t Happen’: The Dominance of Visual Content

Branding, Content Marketing, Design, Social Media, Web

‘Pics or it Didn’t Happen’: The Dominance of Visual Content

It’s an undeniable fact that in today’s digital marketing world, visual content is king. Image-led social platforms like Instagram and Pinterest have never been so in demand, and with newer kids on the block Periscope and Boomerang following close behind, the power of a visual cannot be understated. However, you’d be forgiven for thinking that this phenomenon isn’t that new a thing. After all, the notion that ‘a picture speaks a thousand words’ has been woven into our collective conscience for hundreds of years - so why has visual content only become so unquestionably dominant in the last few? To contextualise [...]

By Emily Frost| June 1st, 2016|Branding, Content Marketing, Design, Social Media, Web|0 Comments

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The Power of Unintentional Viral Videos

Content Marketing, Display Advertising, Social Media

The Power of Unintentional Viral Videos

When marketing company Drummond Central earlier this week set up a Periscope live stream of a puddle outside their office, it was simply with the intention of providing some entertainment for the company staff. Turns out though, quite a few others - 1 million, to be precise - shared their fascination with watching people try and cross a shallow puddle without getting their feet wet. Viral hits like this are nothing new - in general, if your content is a parody, unbelievably cute, or features a ‘WTF happened’ moment, you’ll be in a pretty good position to gain some online [...]

By Emily Frost| January 8th, 2016|Content Marketing, Display Advertising, Social Media|0 Comments