Design

/Design

A Tale of Two Brandings – how to build brand loyalty in the social age

Back in the olden days, when the internet was still a madcap idea and meals came largely in cans, advertising a product was fairly straightforward (despite what Madmen may lead you to believe). With single brand names and iconic commodities like Hoover, Post-It and Jacuzzi monopolising markets, persuading consumers to choose your product was simply about any advantages it had over the existing behemoths. Unsurprisingly though, things have moved on in the world of marketing. Now in 2016, the age of Instagram stories and live tweeting, the entire manner in which companies are advertising, and who they are advertising to, has [...]

By | September 2nd, 2016|Branding, Content Marketing, Design, Social Media|0 Comments

Pokemon GO: The Strangest Side Effects So Far…

Unless you have been living in a remote jungle or going through some sort of digital detox for the last few weeks, you will undoubtedly have grown accustomed to the sight of frantic looking people wandering the streets, eyes fixed on their outstretched iPhone, looking for elusive Pokemon. The recent launch of this pioneering app in the UK has caused a tidal wave of Brits to spill out of their front doors, into a brave new world of sunshine, air, and, get this, OTHER HUMANS. Not to mention a whole generation who had only just managed to suppress their residual love for [...]

By | July 22nd, 2016|A Bit of Fun, Design, Social Media|0 Comments

New Tate Modern Opening – Guess Who Was There?

We've long been speculating about the eagerly-awaited opening of the new Tate Modern - as one of our favourite London galleries, the news that it was getting a face-lift was met with much excitement. The project was introduced to increase the Tate's capacity, and is the world's 'first gallery space dedicated to live art, film and installations', in the form of a twisting chimney structure on top of the gallery's existing 'The Tanks' space. So, like the curious cats we are, on June 17th we sent our most artistic team member (graphic designer Gabby) to check it out. Here are [...]

By | July 4th, 2016|A Bit of Fun, Design, SESOME Team|0 Comments

Our Top 13 London Exhibitions for Summer 2016

It's no secret that London is a cultural powerhouse, with innovative galleries, world-class museums and weird and wacky happenings every day of the week. To really kickstart the summer spirit (and since it does look at least slightly like sunnier climes are on the way), we've created a round up of some of the best exhibitions and art events taking place in the capital this summer. Enjoy! Strange and Familiar: Britain as Revealed by International Photographers This fascinating exhibition has been captivating audiences since it opened, and June is your last chance to see what all the hype is about! Curated [...]

By | June 10th, 2016|A Bit of Fun, Design, SESOME Team|0 Comments

‘Pics or it Didn’t Happen’: The Dominance of Visual Content

It’s an undeniable fact that in today’s digital marketing world, visual content is king. Image-led social platforms like Instagram and Pinterest have never been so in demand, and with newer kids on the block Periscope and Boomerang following close behind, the power of a visual cannot be understated. However, you’d be forgiven for thinking that this phenomenon isn’t that new a thing. After all, the notion that ‘a picture speaks a thousand words’ has been woven into our collective conscience for hundreds of years - so why has visual content only become so unquestionably dominant in the last few? To contextualise [...]

By | June 1st, 2016|Branding, Content Marketing, Design, Social Media, Web|0 Comments