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The Branding Before Christmas

As if the crisp chill in the air, increasing wattage of fairy lights and introduction of gin baubles (yes, really, this is not a drill) wasn’t enough of a giveaway, the arrival of Christmas 2016 has officially been heralded by several hours worth of new festive adverts. Forget that sap Monty the Penguin, motheaten Mog the Cat and the slightly-too-melancholic Man on the Moon, this year’s seasonal stars have landed and stolen the nation’s fickle hearts away, ready to get people spending. However, amongst the trampolining dogs, mutilated carrots (very festive Aldi) and animated characters revelling in the ‘simple joy [...]

By | November 18th, 2016|Branding, Content Marketing, Display Advertising, Social Media, Web|0 Comments

The Power of Unintentional Viral Videos

When marketing company Drummond Central earlier this week set up a Periscope live stream of a puddle outside their office, it was simply with the intention of providing some entertainment for the company staff. Turns out though, quite a few others - 1 million, to be precise - shared their fascination with watching people try and cross a shallow puddle without getting their feet wet. Viral hits like this are nothing new - in general, if your content is a parody, unbelievably cute, or features a ‘WTF happened’ moment, you’ll be in a pretty good position to gain some online [...]

By | January 8th, 2016|Content Marketing, Display Advertising, Social Media|0 Comments