What is Content Marketing? And how should it fit into your 2020 SEO strategy

Content marketing (CM) is not a new concept, but over the last decade, it has become one of the most critical tools for businesses. While marketing in the digital age can take a wide variety of forms, at the heart of each is creative content. That content needs to be designed so that it works as hard as possible for you. The right content marketing strategy can boost SEO, improve sales figures, and encourage higher levels of brand visibility. From organic content marketing to paid campaigns, there are many misconceptions about how content marketing can work. Learning more about developing [...]

By | January 13th, 2020|Strategy|0 Comments

What is a marketing strategy? And why a marketing audit is important

All businesses need to use marketing. If your marketing is lacklustre and ill-defined then it will inevitably be weaker. A marketing strategy is a single, comprehensive plan that aligns all of your marketing goals and brand objectives into one easy to follow plan. When a marketing strategy is designed well, it can promote your products, your brand, and your online visibility. However, it can also be used to make sales, identify the needs of your customers and guide the development of your growth plans. To create a successful marketing strategy, you need to combine all of your business goals into [...]

By | January 6th, 2020|Strategy|0 Comments