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Adrian Speaks at Traverse ’15

I was privileged to be asked to attend and speak again at the (IMHO) most relaxed, friendly and also insightful of the travel blogger community. I spoke at Traverse 13 back in Brighton and then was due to attend in Kingston the weekend just gone. However, serious 'man-flu' got in the way and I couldn't move or speak. So, after having 3 days of forced internet free time, I decided to publish my deck anyway. It is on slideshare, and embedded here. If you have any questions, leave comments OR tweet me and use the traverse hashtag.

The game of SEO and my 2015 predictions

In the process of setting up my own agency in the past year I have had to talk about, analyse and future gaze with all aspects of marketing, social media and SEO. Some things I’ve even had to re-learn! I am the type of person who thinks in pictures, grids and models. If you know me, you will know I like a silly analogy. In a recent meeting I used a board game narrative to explain the process of building your way up slowly and steadily with SEO. Explaining that at a moment’s notice, previous actions, a simple error or [...]