Social media – SESOME – a digital marketing and SEO consultancy

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Building Brand Reputation – Everybody’s Responsible

Branding, Content Marketing, Influencer Marketing, Link Building, SEO, Social Media, Web

Building Brand Reputation – Everybody’s Responsible

Although undeniably important, link-building is just part of increasing brand awareness. Here at SESOME, we like to focus on reputation rather than just link building - we believe achieving links is just a happy byproduct of designing and delivering engaging campaigns. Link building for its own sake used to be the preserve of the lone (and slightly myopic) SEO, and in all honesty, few purely SEO-based endeavours are likely to succeed. With the increasingly negative perception of link-building, not to mention the threat of penalties, this silo-ed approach is now neither recommended nor effective. These days, ranking in Google directly [...]

By Adrian Land| September 19th, 2016|Branding, Content Marketing, Influencer Marketing, Link Building, SEO, Social Media, Web|0 Comments

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A Tale of Two Brandings – how to build brand loyalty in the social age

Branding, Content Marketing, Design, Social Media

A Tale of Two Brandings – how to build brand loyalty in the social age

Back in the olden days, when the internet was still a madcap idea and meals came largely in cans, advertising a product was fairly straightforward (despite what Madmen may lead you to believe). With single brand names and iconic commodities like Hoover, Post-It and Jacuzzi monopolising markets, persuading consumers to choose your product was simply about any advantages it had over the existing behemoths. Unsurprisingly though, things have moved on in the world of marketing. Now in 2016, the age of Instagram stories and live tweeting, the entire manner in which companies are advertising, and who they are advertising to, has [...]

By Emily Frost| September 2nd, 2016|Branding, Content Marketing, Design, Social Media|0 Comments

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Shorthand and Social Media – A Luv-H8 Relationship

Copywriting, Social Media, Web

Shorthand and Social Media – A Luv-H8 Relationship

Anyone over a certain age will remember the agony and panic of trying to send an SMS message in the early 2000s. With pay-as-you-go contracts reigning supreme, and the consequential, ever-present fear of spilling over onto page 3/12 whilst texting on your Nokia 3310, phone users of this golden time had to resort to creative means to use as few characters as possible. As shocking as it may be to millennials, at one time in the not-so-distant past, people had to scribe such abominations as ‘c u l8r’, ‘thx’ and ‘whr r u?’ in order to communicate with their fellow [...]

By Emily Frost| July 8th, 2016|Copywriting, Social Media, Web|0 Comments

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The game of SEO and my 2015 predictions

Link Building, SEO, Web

The game of SEO and my 2015 predictions

In the process of setting up my own agency in the past year I have had to talk about, analyse and future gaze with all aspects of marketing, social media and SEO. Some things I’ve even had to re-learn! I am the type of person who thinks in pictures, grids and models. If you know me, you will know I like a silly analogy. In a recent meeting I used a board game narrative to explain the process of building your way up slowly and steadily with SEO. Explaining that at a moment’s notice, previous actions, a simple error or [...]

By Adrian Land| November 21st, 2014|Link Building, SEO, Web|0 Comments