The Branding Before Christmas
As if the crisp chill in the air, increasing wattage of fairy lights and introduction of gin baubles (yes, really, this is not a drill) wasn’t enough of a giveaway, the arrival of Christmas 2016 has officially been heralded by several hours worth of new festive adverts. Forget that sap Monty the Penguin, motheaten Mog the Cat and the slightly-too-melancholic Man on the Moon, this year’s seasonal stars have landed and stolen the nation’s fickle hearts away, ready to get people spending. However, amongst the trampolining dogs, mutilated carrots (very festive Aldi) and animated characters revelling in the ‘simple joy [...]
