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The Enduring YouTube Success of Carpool Karaoke

A Bit of Fun, Content Marketing, Influencer Marketing, Social Media, Web

The Enduring YouTube Success of Carpool Karaoke

Since the dawn of time (or late 2005, which is essentially the same thing), the world of visual content has been dominated by one name only - YouTube. As much as young guns such as Periscope, Instagram and Snapchat have made many a noble challenge for the title over the years, the power of YouTube is more potent than ever in 2016. In fact, the video streaming service is so influential, that it can almost be used as a barometer of the social climate. That is to say, whichever the most watched video on YouTube is at any given moment [...]

By Emily Frost| September 23rd, 2016|A Bit of Fun, Content Marketing, Influencer Marketing, Social Media, Web|0 Comments

A Tale of Two Brandings – how to build brand loyalty in the social age

Back in the olden days, when the internet was still a madcap idea and meals came largely in cans, advertising a product was fairly straightforward (despite what Madmen may lead you to believe). With single brand names and iconic commodities like Hoover, Post-It and Jacuzzi monopolising markets, persuading consumers to choose your product was simply about any advantages it had over the existing behemoths. Unsurprisingly though, things have moved on in the world of marketing. Now in 2016, the age of Instagram stories and live tweeting, the entire manner in which companies are advertising, and who they are advertising to, has [...]

By Emily Frost| September 2nd, 2016|Branding, Content Marketing, Design, Social Media|0 Comments

‘Pics or it Didn’t Happen’: The Dominance of Visual Content

It’s an undeniable fact that in today’s digital marketing world, visual content is king. Image-led social platforms like Instagram and Pinterest have never been so in demand, and with newer kids on the block Periscope and Boomerang following close behind, the power of a visual cannot be understated. However, you’d be forgiven for thinking that this phenomenon isn’t that new a thing. After all, the notion that ‘a picture speaks a thousand words’ has been woven into our collective conscience for hundreds of years - so why has visual content only become so unquestionably dominant in the last few? To contextualise [...]

By Emily Frost| June 1st, 2016|Branding, Content Marketing, Design, Social Media, Web|0 Comments