Visual

It’s an undeniable fact that in today’s digital marketing world, visual content is king. Image-led social platforms like Instagram and Pinterest have never been so in demand, and with newer kids on the block Periscope and Boomerang following close behind, the power of a visual cannot be understated. However, you’d be forgiven for thinking that this phenomenon isn’t that new a thing. After all, the notion that ‘a picture speaks a thousand words’ has been woven into our collective conscience for hundreds of years - so why has visual content only become so unquestionably dominant in the last few? To contextualise [...]