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The Future of Facebook – An Old Dog with New Tricks?

Social Media

The Future of Facebook – An Old Dog with New Tricks?

Ah Facebook. As constant as the changing of the seasons, as trustworthy as an ageing sheepdog, as…. agile as an Olympic gymnast? Ask pretty much anyone in the world today, and they’ll have something to say about Facebook. With its beautifully simple blue and white aesthetic and comfortingly familiar icons, Facebook has managed what most social media platforms can only dream of - longevity. Grabbing the dated social baton from Bebo and MySpace, Facebook has managed to outlast countless young guns over the years, making just enough incremental changes as it does so to remain relevant. 13 years after Facebook’s [...]

By Emily Frost| April 21st, 2017|Social Media|0 Comments

The Meme-ing of Life

Meme (noun) /mi:m/ “A virtually transmitted cultural symbol or social idea”. Frankly, if you’ve been within 10 metres of a computer in the last five years, you’ll be familiar with the concept of ‘meme’. Despite the rather grandiose definition provided above, memes are realistically universally recognised as a crudely captured screengrab, with overlaid, block text: It’s pretty much impossible to spend any time online in 2017 without memes cropping up as visual references, social content, or the final word on passive aggressive arguments in niche reddit threads. So I’m told anyway. But how did memes come to dominate online communication [...]

By Emily Frost| February 17th, 2017|Content Marketing, Design, Social Media, Web|0 Comments

A Tale of Two Brandings – how to build brand loyalty in the social age

Back in the olden days, when the internet was still a madcap idea and meals came largely in cans, advertising a product was fairly straightforward (despite what Madmen may lead you to believe). With single brand names and iconic commodities like Hoover, Post-It and Jacuzzi monopolising markets, persuading consumers to choose your product was simply about any advantages it had over the existing behemoths. Unsurprisingly though, things have moved on in the world of marketing. Now in 2016, the age of Instagram stories and live tweeting, the entire manner in which companies are advertising, and who they are advertising to, has [...]

By Emily Frost| September 2nd, 2016|Branding, Content Marketing, Design, Social Media|0 Comments