#drummondpuddlewatch

When marketing company Drummond Central earlier this week set up a Periscope live stream of a puddle outside their office, it was simply with the intention of providing some entertainment for the company staff. Turns out though, quite a few others - 1 million, to be precise - shared their fascination with watching people try and cross a shallow puddle without getting their feet wet. Viral hits like this are nothing new - in general, if your content is a parody, unbelievably cute, or features a ‘WTF happened’ moment, you’ll be in a pretty good position to gain some online [...]