In order to draw traffic to their top-ranking travel destination pages, dealchecker were looking to create a fresh campaign including a number of different countries that could be made into clickable links. The campaign was to also feature a number of shareable assets.
After brainstorming the concept, we settled on exploring craft beer produced in different countries. Craft beer, as much as it has been popular for a number of years, is showing no signs of slowing down, and with microbreweries springing up at an unstoppable rate all over the world, it seemed a great concept to explore. The deliverables were to consist of a header map listing the most exciting and unusual craft beers from a number of worldwide destinations, which would then be expanded on in an editorial article. The resulting piece was picked up by a number of popular media sites and bloggers.