In order to increase brand awareness and direct traffic to specific destination pages on their website, dealchecker were eager to produce a piece of content based around the burgeoning trend of ‘nano-breaks’. SESOME’s brief was to conceptualise and create a digital campaign inspired by this trend.
In order to feature as many destinations in detail as possible, we elected to produce an e-book full of tips and tricks, routes and the best destinations for nano-breaks, to both inform and inspire. As well as separate profiles on each destination, the e-book also included flight routes and practical ideas on how to get the most from a short city break. A number of travel bloggers went onto make use of the piece, and a few even embedded it on their site as part of a new post.