To promote their recent introduction of discounted data-roaming abroad, 3 Mobile were looking for a branded graphic to be hosted on their site, and to act as a resource for current and future customers. The brief also stipulated that Spain be used in the graphic as a sample destination.
In order to situate the content, we elected to place a map of Spain at the top of the graphic, with highly rated attractions and most photographed locations picked out below. To add an informative element, we chose to add a section based around photography and social bragging tips, with each featured image filtered to fit in with the overall tone and feel of the piece. The result was a polished infographic which was sympathetic to 3 Mobile’s house style, which publicised and extolled the benefits of the client’s discounted data-roaming in a dynamic and playful manner.