Project Description

The Client

Gumtree

 

The Brief

Gumtree approached SESOME to produce a digital marketing campaign that would increase brand awareness and build high quality inbound links. The campaign was also to feature and showcase some of Gumtree’s most prominent services.

 

The Solution

In order to highlight each of Gumtree’s services, we settled on producing separate infographics for each. This would allow for more targeted outreach of the piece also, as niche and specific audiences could be assigned to each one. Among the infographics, we produced pieces showcasing Gumtree’s car listings, housemate search facility and core buying and selling function. In order to tie the pieces together with searchable terms, we branded the series ‘Life Hack Infographics’. The result is a collection of engaging and informative infographics, which, through targeted rounds of outreach, were picked up and placed by a number of bloggers and media sites.

Display 3

 

Here are 9 of the 15 infographics – click on the thumbnail to enlarge

House share

the most likely people to meet in a house share

Regifting

Regifting with Gumtree

The history of the bike

The history of the bike with Gumtree

Convert to convertibles

Convert to convertibles

Clutter into cash!

Turn your clutter into cash with Gumtree

Festival guide

Music festivals, your essential guide with Gumtree

Owning a scooter

The benefits of owning a scooter

Save on your wedding

15 wonderful ways to save on your wedding with Gumtree

Who’s in the driving seat?

Which sex is in the driving seat? a Gumtree Press Release initiative