Gumtree approached SESOME to produce a digital marketing campaign that would increase brand awareness and build high quality inbound links. The campaign was also to feature and showcase some of Gumtree’s most prominent services.
In order to highlight each of Gumtree’s services, we settled on producing separate infographics for each. This would allow for more targeted outreach of the piece also, as niche and specific audiences could be assigned to each one. Among the infographics, we produced pieces showcasing Gumtree’s car listings, housemate search facility and core buying and selling function. In order to tie the pieces together with searchable terms, we branded the series ‘Life Hack Infographics’. The result is a collection of engaging and informative infographics, which, through targeted rounds of outreach, were picked up and placed by a number of bloggers and media sites.
Here are 9 of the 15 infographics – click on the thumbnail to enlarge