Project Description

The Client

Bookatable

 

The Brief

Tapping into the flurry of festive content that the winter months traditionally herald, Bookatable were eager to feature a Christmas themed piece on their blog. The brief was to create a festive food concept and condense it into a shareable infographic.

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The Solution

Factual Christmas content always generates shares due to its relatable subject matter, and so we began by exploring the idea of Christmas food traditions. This research revealed that many countries worldwide have unusual and unexpected rituals and traditions based around the Christmas dinner – this formed the perfect subject matter for the piece. The result is a self-contained infographic with a traditionally festive colour scheme, featuring seven continents and the most interesting and prominent foodie traditions from each. The piece was picked up by a number of high profile media outlets and food related online magazines including the Daily Mail, Stylist and Business Insider, spreading festive cheer and foodie inspiration worldwide!

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