Spurred on by the upswing in hen and stag parties abroad, dealchecker were interested in exploring the idea through an editorial campaign. SESOME were tasked with creating a piece that focused on hen-dos abroad.
In order to differentiate the piece from existing content on the same subject, we elected to include destinations that are less well-known as hen party hotspots, but have much to offer the pre-nuptial partiers. After consulting many wedding blogs, sites and forums, we settled on a shortlist of seven cities and constructed potential itineraries for each. We then condensed this information into an article and stylised maps, with each listed attraction indicated by flags so that they could be downloaded and used to create the perfect hen-do holiday. The campaign maps and content were picked up and used by a range of influential lifestyle and wedding bloggers, and online magazines.