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A Tale of Two Brandings – how to build brand loyalty in the social age

Branding, Content Marketing, Design, Social Media

A Tale of Two Brandings – how to build brand loyalty in the social age

Back in the olden days, when the internet was still a madcap idea and meals came largely in cans, advertising a product was fairly straightforward (despite what Madmen may lead you to believe). With single brand names and iconic commodities like Hoover, Post-It and Jacuzzi monopolising markets, persuading consumers to choose your product was simply about any advantages it had over the existing behemoths. Unsurprisingly though, things have moved on in the world of marketing. Now in 2016, the age of Instagram stories and live tweeting, the entire manner in which companies are advertising, and who they are advertising to, has [...]

By Emily Frost| September 2nd, 2016|Branding, Content Marketing, Design, Social Media|0 Comments

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Pokemon GO: The Strangest Side Effects So Far…

A Bit of Fun, Design, Social Media

Pokemon GO: The Strangest Side Effects So Far…

Unless you have been living in a remote jungle or going through some sort of digital detox for the last few weeks, you will undoubtedly have grown accustomed to the sight of frantic looking people wandering the streets, eyes fixed on their outstretched iPhone, looking for elusive Pokemon. The recent launch of this pioneering app in the UK has caused a tidal wave of Brits to spill out of their front doors, into a brave new world of sunshine, air, and, get this, OTHER HUMANS. Not to mention a whole generation who had only just managed to suppress their residual love for [...]

By Emily Frost| July 22nd, 2016|A Bit of Fun, Design, Social Media|0 Comments

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Shorthand and Social Media – A Luv-H8 Relationship

Copywriting, Social Media, Web

Shorthand and Social Media – A Luv-H8 Relationship

Anyone over a certain age will remember the agony and panic of trying to send an SMS message in the early 2000s. With pay-as-you-go contracts reigning supreme, and the consequential, ever-present fear of spilling over onto page 3/12 whilst texting on your Nokia 3310, phone users of this golden time had to resort to creative means to use as few characters as possible. As shocking as it may be to millennials, at one time in the not-so-distant past, people had to scribe such abominations as ‘c u l8r’, ‘thx’ and ‘whr r u?’ in order to communicate with their fellow [...]

By Emily Frost| July 8th, 2016|Copywriting, Social Media, Web|0 Comments

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‘Pics or it Didn’t Happen’: The Dominance of Visual Content

Branding, Content Marketing, Design, Social Media, Web

‘Pics or it Didn’t Happen’: The Dominance of Visual Content

It’s an undeniable fact that in today’s digital marketing world, visual content is king. Image-led social platforms like Instagram and Pinterest have never been so in demand, and with newer kids on the block Periscope and Boomerang following close behind, the power of a visual cannot be understated. However, you’d be forgiven for thinking that this phenomenon isn’t that new a thing. After all, the notion that ‘a picture speaks a thousand words’ has been woven into our collective conscience for hundreds of years - so why has visual content only become so unquestionably dominant in the last few? To contextualise [...]

By Emily Frost| June 1st, 2016|Branding, Content Marketing, Design, Social Media, Web|0 Comments

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The Power of Unintentional Viral Videos

Content Marketing, Display Advertising, Social Media

The Power of Unintentional Viral Videos

When marketing company Drummond Central earlier this week set up a Periscope live stream of a puddle outside their office, it was simply with the intention of providing some entertainment for the company staff. Turns out though, quite a few others - 1 million, to be precise - shared their fascination with watching people try and cross a shallow puddle without getting their feet wet. Viral hits like this are nothing new - in general, if your content is a parody, unbelievably cute, or features a ‘WTF happened’ moment, you’ll be in a pretty good position to gain some online [...]

By Emily Frost| January 8th, 2016|Content Marketing, Display Advertising, Social Media|0 Comments